Every November, São Paulo transforms into a global stage — where the roar of Formula 1 cars meets the rhythm of one of Latin America’s most vibrant cities. The energy is electric, the city pulses with international visitors, and a new layer of luxury experiences emerges to match the moment. Among them, a chef-driven culinary series is being curated behind the scenes — and it promises to be one of the weekend’s most coveted reservations.
Set to unfold during the 2025 São Paulo Grand Prix weekend, this exclusive multi-night dinner series will unite a handpicked group of Brazil’s most respected chefs for an intimate celebration of food, culture, and collaboration. With limited access, bespoke menus, and elevated storytelling, this series is shaping up to be one of the most unforgettable ways to experience Grand Prix weekend — no track access required.
São Paulo has long stood as the culinary capital of South America. From multi-Michelin-starred institutions to experimental Japanese-Brazilian fusions, it’s a city that celebrates diversity, precision, and bold creative expression in every corner of its food scene.
But during Grand Prix weekend, the atmosphere intensifies. Global travelers, motorsport VIPs, and tastemakers descend on the city, bringing with them an appetite for excellence — not just in racing, but in food, culture, and experience.
This dinner series aims to honor that energy and elevate it through a chef-first, collaboration-focused culinary format that stands apart from standard hospitality offerings.
Taking place across three nights — November 7, 8, and 9, 2025 (Friday to Sunday) — the series will feature a rotating lineup of 3 to 4 acclaimed chefs per evening. Each chef will present 1–2 dishes that reflect their philosophy, cultural background, and culinary identity.
What makes this format special is its collaborative nature: a Michelin-starred modernist chef might cook alongside a kaiseki master or a leader in Afro-Brazilian gastronomy. The goal isn’t just great food — it’s cross-pollination, creative risk-taking, and storytelling at the highest level.
While final details are still being confirmed, early conversations point to a diverse and dynamic mix of talent — including chefs known for modern Brazilian cuisine, Michelin-starred techniques, and São Paulo’s distinctive Japanese-Brazilian culinary scene.
Among the most exciting prospects? Several renowned omakase chefs — including names behind some of the city’s most celebrated Japanese restaurants — have expressed interest in participating. Their potential inclusion highlights São Paulo’s status as a global leader in refined, Japanese-influenced dining.
This blend of styles, influences, and culinary philosophies is what will make each night of the series feel unique — a once-in-a-lifetime experience rather than a standard tasting menu.
These evenings are about more than food. They’re immersive, intimate, and designed to evoke a deeper connection between guest and chef. There’s no velvet rope, no giant venue, no anonymous crowd. Instead, each night is hosted in a carefully chosen space, optimized for conversation, warmth, and artistry.
Menus will be created uniquely for the series. Guests can expect limited seating, thoughtful pacing, and a dinner experience where every course is a dialogue, not a performance. And while the concept remains under wraps, one thing is certain: this is not your typical Grand Prix dinner.
While several venues are under consideration, one of São Paulo’s most renowned restaurants — with a legacy of omakase excellence and fine-dining innovation — has offered to host the series in full or in part. With multiple private event spaces available, the flexibility to create the right atmosphere for each dinner is already in place.
The final decision will reflect the tone of the dinners themselves: elegant, understated, and built around intimacy and detail.
Grand Prix weekends are filled with high-end parties, brand activations, and hotel lounge dinners. But this series is different. It’s for the culinary traveler, the discerning enthusiast, and the curious guest who wants to experience São Paulo through its food artists, not its flash.
If you’ve ever booked a table months in advance for a tasting menu…
If you’ve ever flown to a new city just to dine at a specific restaurant…
If you believe that food can tell a story better than words ever could…
Then this dinner series was designed with you in mind.
Rather than a single ticket or prix-fixe menu, each evening will feature a multi-chef collaboration, with the lineup evolving night to night. The result: a dinner that feels like a journey across São Paulo’s culinary spectrum, all in one evening.
There’s also potential for optional wine or cocktail pairings curated by industry leaders — including luxury spirits brands and boutique importers known for working with Latin America’s top chefs.
While this dinner series was initially planned as a private, invite-only experience, a limited number of tickets will be made available to the public via pre-registration.
Interested guests can now register their interest at richardjarocki.com to receive early access before general release. Given the seating limitations and high-profile weekend, demand is expected to exceed availability.
Details regarding participating chefs, menus, and venue announcements will follow in the coming weeks.
At its core, this series is about honoring São Paulo — not just as the host of a world-famous race, but as a world-class culinary capital. It’s a love letter to the chefs who make this city one of the most exciting dining destinations in the world.
It’s also a celebration of slowness during a fast-paced weekend — of stepping away from the track, the parties, and the crowds to connect with people, place, and flavor.
For chefs, it’s an opportunity to break out of routine and collaborate in new, meaningful ways. For guests, it’s a way to experience something rare: access not just to food, but to the minds behind it.
Whether you’re attending the race or simply soaking up the energy of the city, this dinner series offers a refined, immersive way to connect with São Paulo at its finest. One plate at a time.
Stay tuned for updates, and join the insider list at richardjarocki.com or follow along at @therealrichardjarocki for early access and behind-the-scenes previews.
