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From Supercars to Suitcases: Why I’m Leaving the Auto Industry to Curate Luxury Travel Experiences
May 16, 2025 at 4:00 AM
by Richard Jarocki
Richard Jarocki  Salt Mine of Maras

1. A Life Built on Horsepower

For years, I worked with some of the most iconic automotive brands in the world—Ferrari, BMW, Infiniti, and Ford. I wasn’t just selling cars—I was delivering dreams. But somewhere along the way, passion turned into pressure. The thrill of selling began to fade. The machines I once revered became part of a quota, and cars became commodities.

2. Why I’m Walking Away (Before I Lose My Love for It)

I still love cars—but I’m choosing to walk away now so I don’t lose that love again. Selling them day in and day out started to wear on me. Ferrari and BMW helped reignite the spark, but I know it’s time to move on.

I want to preserve my passion, not bury it under monthly sales goals. I want to experience cars as they were meant to be—on the road, in motion, surrounded by culture and scenery, not spreadsheets.

3. Reigniting My Automotive Passion Through Travel

Now, I want to combine my two greatest passions: automotive culture and global travel.

  • Imagine driving a Ferrari F8 through Modena, the birthplace of Enzo Ferrari.
  • Picture a McLaren Senna flying through Brazil, honoring Ayrton Senna’s legacy.
  • Or taking a BMW M-series or Mercedes-AMG around the Nürburgring and soaking in the speed and heritage.

This is how I want to reconnect with cars—not by selling them, but by celebrating them.

4. The Shift: From Sales to Experience Curation

Even before this pivot, I was already curating luxury experiences: exotic car events, fine dining nights, and private group drives. That evolved into a realization—I wasn’t selling products, I was curating feelings.
That revelation became the foundation for what I’m building next.

5. Building My Luxury Travel Agency

I’m creating a bespoke luxury travel agency focused on:

  • High-net-worth individuals
  • Cultural immersion
  • Once-in-a-lifetime experiences

This isn’t about mass-market tourism or basic packages. Every itinerary will be curated, immersive, and personally vetted—whether it's:

  • Michelin-starred dining in São Paulo
  • A hidden art gallery in Tokyo
  • A private yacht charter in the Mediterranean

I’ll handle every detail—so my clients can simply enjoy.

6. Going Nomadic: My Next Chapter

Over the next few years, I’ll be selling my home and living nomadically, moving country to country while growing the agency.
This lifestyle isn’t just about freedom—it’s about authenticity.
If I recommend a suite or restaurant, it’s because I’ve stayed there or eaten there. If I talk about a location, it’s because I’ve lived it.

Clients won’t just get an agent—they’ll get a global insider and trusted guide.

7. Merging Cars and Travel: The Perfect Marriage

I’m not leaving cars behind. In fact, I’m elevating my relationship with them by integrating them into curated experiences:

  • Luxury road trips across Europe
  • F1 Grand Prix weekends with yacht parties and elite hospitality
  • Automotive retreats in Maranello, Stuttgart, or Woking
    These won’t be fantasy packages—they’ll be reality, tailored for people who love cars and luxury.

8. Documenting the Journey: Social + Content

As I travel, I’ll be documenting everything across:

  • Instagram: @therealrichardjarocki
  • YouTube: Travel vlogs, behind-the-scenes, food + car content
  • Blog posts: Deep dives, travel tips, destination reviews

This content isn’t just for visibility—it’s for community building, client education, and living proof that what I offer is real.

9. Why Now?

Because the world has changed.

  • People want experiences, not things.
  • They crave authenticity over status.
  • They want someone they trust to handle the details so they can stay in the moment.

Luxury isn’t just about 5-star hotels anymore. It’s about time well spent, personalized service, and effortless elegance. And that’s what I’m offering.

10. Let’s Travel Differently—Together

This is more than a new career—it’s a complete lifestyle shift.
I’m choosing meaning over metrics. Purpose over pressure. Experience over excess.

If you’re someone who:

  • Wants to explore the world through culture and luxury
  • Values travel that’s curated, intentional, and unforgettable
  • Loves cars, fine dining, design, and adventure

Then you’re my kind of traveler.

Ready to Take the First Step?

Let me plan your next journey—with the same passion I once reserved for Ferrari and BMW, now applied to the world.

🔗 Book Your Consultation at www.RichardJarocki.com
📲 Follow the adventure: @therealrichardjarocki on Instagram